Thursday, June 25, 2009

Food? wait! no, they are underwear!!

I have to say, I am a big Juicy Couture fan. I came across these "deliciously" packaged underwear in my Shop It To Me salesmail and started drooling. I love the idea of disguising one thing as another, and Juicy Couture did it in a very clever way. I mean what is a better marketing strategy? Combining two of the most loved things by girls in one - cupcakes and cute underwear. I can almost hear girls screaming " OMG, that's sooooo CUTE!" at this very moment. Yes, I am a victim of the cute-ness as well.

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